... my co-founder said. “I don’t have the energy to try again.” He looked depleted. At this point, we had tried a lot.Before all this, I (Uli) had been a VC for a $100M firm headed by a Google board member.There I had seen thousands of startup pitches. And often, I was baffled to see brilliant founders struggling to pitch their products.That would never happen to me, though. Never.Then I left VC and started my own business. Come launch day, I was expecting an avalanche of customers to burst through our (digital) doors.But then… crickets. After obsessively refreshing our analytics, thinking it was a bug, I realized we had failed. Nobody cared. A flop. A fizzle.When I talked to customers the next day, it turned out they had no clue why our product would be worth their time - or money.Our carefully worded marketing meant something different to them. And to many, it meant nothing.What we didn't know...

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So, we redid our sales page and spent hours honing our value proposition. I even learned copywriting. But still... people weren't buying.Shortly after that, my co-founder really did throw in the towel.And I was about to do the same when a successful entrepreneur I knew gave me a piece of advice that changed everything for me.He said, “whatever you do, always start with a story.” And he showed me his system. A few simple techniques he uses to win people over with stories."But isn't it weird to tell a story on a website or in an email?" I asked.

I was skeptical and about to pack everything in when I thought, "I'll probably embarrass myself, but what the hell. I can at least try."And what I thought was a hail mary, started making sense quickly. Not only did I stop guessing at the words I was using, but the story poured out of me. Tweaking it was fairly simple, too.Since then, customers point out my stories (emails, websites, slide decks) as the thing that made them buy my products.Using stories to sell to my customers changed the trajectory of my life. I can now sell products and services without having any real marketing experience. And it helped me make a great living.So I put what my entrepreneur friend taught me into a course. Because one thing stunned me...

And so can you.Because I know you're friggin' busy. And you don't have time to waste on a course that's just meh.That's why I made this to work for you. I'll send you an email every day for 10 days. Each one a piping-hot skill espresso that'll have you telling stories with the sensitivity of a 17th-century poet and the swagger of an MMA fighter.I'll be teaching you a system that will have your customers...- Understand why they need you
- Open their wallets
- Follow you on social media
- Book your services
- Buy your product
- Buy your product again

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• What's in this course?

Find stories worth telling
from your work and life

You'll be amazed at how easy it is to find great stories. And how many you already have.

Make people feel
what you want them to feel

You can get the emotional response you want. If you do it right. Learn simple techniques to do it.

Use the Elon Musk story framework for slide decks

Get a template for the best story deck ever made. (not a design.) Your PowerPoints will never be the same again.

Hook your audience
and don't let them go...

There are tricks to make people curious. Learn how to do it and get my database of hooks.

Pitch anything with
confidence in 30 seconds

No more stumbling or studdering when pitching. You'll get a template for a story one-liner that works every time.

Use storytelling to go viral
on social media

Watch me break down how a story can get crazy engagement on social media. And then do it yourself.

STORY BREAKDOWNS

Imitate. Then innovate.

I will show you great stories (and why they're great).Learning from the best is a shortcut. That’s why I’ve put together money-making, high-converting, swipe-worthy stories that you can… well... copy.And then create your own.

let's make this better

Private story reviews

Sometimes, it's good to get a second pair of eyes to look at your work.When you sign up for the course you get one free story review from me. You'll get a video where I explain how to tweak your story.Whatever your story might be... a blog post, a Twitter thread, a landing page, a slide deck... just send it over.

goodies

Templates and cheat sheets

Wherever there are shortcuts, I want you to take 'em. I'm sharing my best storytelling resources with you to boost your progress.

free storytelling lesson

Not sure yet? No worries. Try it for free.

I want you to know what you're buying. So, I'll send you one of the course lessons free of charge.You'll learn how to grab your audience's attention with open loops. A powerful storytelling trick that hooks people like nothing else.

• Send me my free story lesson

What's included

This course is built for busy people to get maximum value

• I want that!
• I want to try it for free

FAQ

Alright. BUT...

Who is this for?If you're a creator, entrepreneur or self-employed and are looking to market your solution in a unique and non-cringey way - then this course is for you. Doesn't matter if you just started out or if you're a pro.Who is this NOT for?If you're just looking to level up your conversational skills this is probably not right for you. This course is focused on how to tell stories to sell products and services.Uggh... another course?Skeptical? Don't put this course in that "maybe" folder, together with the Chinese tea seminar you might possibly want to do, just yet. Because...Even if you suffer from course overload...Even if you think storytelling is not a foundational skill but icing on the cake...Even if you're already too busy to blow dry your hair in the morning...... learning to tell stories that sell will take your business to the next level and give you peace of mind about your marketing.